This post is part of my presentation competing at the WBPC10. Please vote for it here: http://slidesha.re/aQkX9R

If you are a listener rather than a reader here is the audio post: Corporate Design Strategies and Branding presentation at the WBPC10: Post series 2 (.mp3; 2,2 MB)

How is design established as independent industry? Short case of design standards in Slovenia and Germany.

If you are to register a new company, let’s say a design consultancy you usually need to formally declare what kind of activities your new company will pursue. In Slovenia we have to register at the Statistical office, there you have to choose your main activity and other activities of your new company. In the case you are establishing a design consultancy, you would expect to register design as your main activity, similarly as advertising agency would register advertising. But in Slovenia we have a special situation where design is together with arranging and decorating and the English translation is: “special design activities”. That’s why every serious design consultancy in Slovenia is registering advertising (or something else) as its main activity. Part of my motivation for the masters thesis presented also at this blog was to influence change in that direction.

Just to have a short case allow me to present what happens if you are trying to register a design consultancy in Germany, f.e. In Germany you also have to choose your main activities (Gegenstand/Tätigkeiten). And yes, you have a complete scale of design activities that you can choose from. I’ll write it down in German because my guess is that you don’t need a translation to understand the point:
+ Grafik- und Kommunikationsdesign,
+ Industrie-, Produkt- und Mode-Design,
+ Interior Design und Raumgestaltung
…
Available is also:
+ Entwicklung und Programmierung von Internetpräsentationen
…

If you are registering a design consultancy in Germany you really feel like one.

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Audio post: Corporate Design Strategies and Branding presentation at the WBPC10: Post series 2 (.mp3; 2,2 MB)