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Literature

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Balmer, John M. T.. 1998. Corporate Identity and the Advent of Corporate Marketing. Journal of Marketing Management: 14/8, p.963-996.
Balmer, John M. T. and Gray, Edmund D.. 2000. Corporate identity and corporate communications: creating a competitive adventage. Industrial and Commercial Training: 32/7, p. 256-261.
Bailey, Simon. 2006. Effective design is measurable. Design Week: 04.05., p. 22.
Bernstein, Laurence. 2006. Scaling Mt. Logo. Marketing Magazine: 111/4, p. 13.
Best, Kathryn. 2006. Design Management: Managing Design Strategy, Process and Implementation. AVA Publishing SA. 215 p.
Borja de Mozota, Brigitte. 2003. Design management: using design to build brand value and corporate innovation. Allworth Press. 281 p.
Amy Campbell. 1999. Brand Architecture: A Method to the Madness. Infoworks! Information Design + Content Strategy. p. 1-6.
Cornelissen, John and Harris, Phil. 2001. The Corporate Identity Metaphor: Perspective, Problems and Prospects. Journal of Marketing Management. 17, p. 49-71.
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Douglas, Susan P. et. al. 2001. Executive Insights: Integrating Branding Strategy Across Markets: Building International Brand Architecture. Journal of International Marketing: 9/2, p. 97-114.
Exon, Mike. 2006. Is design really under threat from the ad agency? Design Week: 13.07., p. 3.
Hase, Holger. et. al. (ed.) 2006. Design Management. Teil 1: Design Management im Fokus. FHTV Berlin, IDZ Berlin und Autoren. Berlin. 91 p.
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Paulmann, Robert. 2005. Double Loop. Basiswissen Corporate Identity. Verlag Hermann Schmidt Mainz. 157 p.
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Petromilli, Michael and Morrison, Dan. 200. Creating brand harmony. Marketing Management: 11/4, p. 16-20.
Pharoah, Andrew. 2006. Image is everything. Brand strategy: 202, p. 45-47.
Rajagopal and Sanchez, Romulo. 2004. Conceptual analysis of brand architecture and relationships within product categories. Journal of Brand Management: 11/3, p. 233-247.
Rhee, Noh Jong and Han, Eun Kyoung. 2006. A New CI and Rebranding Experience using the SK Brand Management System. Corporate Reputation Review: 9/4, p. 271-280.
van Riel, Cees B. M. and Balmer, John M. T.. 1997. Corporate identity: the concept, its measurements and management. European Journal of Marketing: 31/5/6, p. 340-355.
Ritson, Mark. 2006. Why being contradictory makes sense. Marketing: 00253650, p. 19.
Rode, Verena and Vallaster, Christine. 2005. Corporate Branding for Start-ups: The Crucial Role of Entrepreneurs. Corporate Reputation Review: 8/2, p. 121-135.
Strebinger, Andreaa and Treiblmaier, Horst. 2006. The Impact of Business to Consumer E-Commerce on Organizational Structure, Brand Architecture, IT Structure, And Their Interrelations. Schmalenbach Business Review: 58/1, p. 81-113.
Stuart, Helen and Kerr, Gayle. 1999. Marketing communication and corporate identity: are they integrated? Journal of Marketing Communications: 5/4, p. 169-179.
Uggla, Henrik. 2004. The brand association base: A conceptual model for strategically leveraging partner brand equity. Journal of Brand Management: 12/2, p. 105-123.
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Visocky O’Grady, Jeniffer and Visocky O’Grady, Kenneth. 2006. A designer’s research manual: succed in design by knowing your client and what they really need. Rockport Publishers. 192 p.

Marko Savić
I’m raising awareness of the connection of business model innovation with design thinking. Have just published a book on business models design. You may wish to meet me in person at my next workshop or interact with me on Twitter.

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