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The structure of the thesis

the Title:
Design and Branding in the Corporations: the role of Design Management

the Key Words:
Design    Branding    Design Management    Brand Architecture Corporate Identity

the Structure:
I. Introduction
II. Corporate Identity
III. Brand Architecture
IV. Design and Branding
V. Design Management
VI. Conclusions

Marko Savić
I’m raising awareness of the connection of business model innovation with design thinking. Have just published a book on business models design. You may wish to meet me in person at my next workshop or interact with me on Twitter.

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One thought on “The structure of the thesis

  1. Pingback: Master of Science in Business Administration « Design ManagementStrategyThinking

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