Every design cost should include the cost for the rights of use
Blogroll / Cross-media publishing / Design management / Design leadership

Every design cost should include the cost for the rights of use

Letters of agreement/offers/contracts/invoices in design business should always be separated in two parts. First part of the offer (or other document arranging the design procedure) should be the cost of layout/design development of the agreed solution. That could be, for instance: packaging for the new product line of the middle sized company. Cost of the … Continue reading

Design proposals, client and design brief, profitable pricing in design
Blogroll / Design management / Design leadership

Design proposals, client and design brief, profitable pricing in design

Design proposals are usually to be developed on the already made design strategy. It is important to note that design proposals do not deliver a full working solutions. But many clients expect that kind of service. So maybe design consultancies should rather be named magicians. Proposal “merely provide an outline of how a design team … Continue reading

Design definitions
Blogroll / Design management / Design leadership / Design thinking

Design definitions

Design = intentions + drawing “Design is an activity involving a wide spectrum of professions in which products, services, graphics, interiors, and architecture all take part.” (ICSID) Design and branding: design is a link in the chain of a brand, or a means of expressing brand values to its different publics. Design and corporate strategy: … Continue reading