Skills necessary for the design manager and the design leader
Blogroll / Design management / Design leadership

Skills necessary for the design manager and the design leader

Design manager should be able to manage: + design people, + design budgets, + design timetables, + design work, + design organizations. It is obvious that it is a wide range of complex skills, especially if we consider that design managers are often supposed to be the design leaders too. A design leadership requires on … Continue reading

The scope of design management
Blogroll / Design management / Design leadership

The scope of design management

Design management practitioners’ are, among others also: design department managers, brand managers, creative directors, design directors, heads of design, design strategists, and design researchers, as well as managers and executives responsible for making decisions about how design is used in the organization. This rather broad scope of work can be focused if we look at design and management to: + design direction, + design realisation; and not least + design coaching. Continue reading

Designers and managers working together
Blogroll / Design management / Design leadership

Designers and managers working together

There is a general opinion—not only in the design community—that non designers make design decisions every day. Designers do tend to see this as an attack to their profession.

And while the mutual suspicions between managers and creative teams exists, there is a possibility to find a suitable management concept for every design concept. Continue reading

Portfolio management
Blogroll / Design strategy

Portfolio management

The process of portfolio management has developed from Boston Consulting Group matrix of “Stars, Cows, Children and Dogs” and is a continuous activity (Davidson, 2002, p. 29). Branding authors have developed their own system of Strategic Brand, Linchpin brand, Silver Bullet and Cash Cow Brands (Aaker and Joachimsthaler, 2000, p. 136). There is possibility that … Continue reading

Brand portfolio and architecture on the case of football
Blogroll / Design strategy

Brand portfolio and architecture on the case of football

In the process of designing the brand architecture sometimes only indentifying the brands and subbrands could be nontrivial task (Aaker and Joachimsthaler, 2000, p. 134). There is a famous picture that presents the brand architecture as a football team, presented in the Figure 1 and 2. The football pitch is supposed to be the market … Continue reading