Historical development of design management in short
Blogroll / Design management / Design leadership / Design thinking

Historical development of design management in short

In short, historically we could summarize design management development in five phases. From design as a function from 1940s till 1950s, design as style from 1960s till 1970s, design as a process  from 1980s till 1990s, design as a leadership from 1990s till 2000s, and as design thinking from 2000s up front (Borja de Mozota … Continue reading

What is brand architecture?
Blogroll / Design strategy

What is brand architecture?

Brand architecture should have five dimensions: brand portfolio, portfolio roles product-market context roles, the portfolio strukcture, and portfolio graphics. While we know five dimensions there are six objectives to be followed if the designing the brand architecture is to achieve a an effective and powerful brand impact (Aaker and Joachimsthaler, 2000, p. 134-135). And the … Continue reading