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Historical development of design management in short

In short, historically we could summarize design management development in five phases. From design as a function from 1940s till 1950s, design as style from 1960s till 1970s, design as a process  from 1980s till 1990s, design as a leadership from 1990s till 2000s, and as design thinking from 2000s up front (Borja de Mozota and Young Kim, 2009, p. 67-68).

Historical development of design management

Source: Borja de Mozota, Brigitte and Young Kim, Bo. 2009. Managing Design as a Core Competency: Lessons from Korea. Design Management Review: 20/2, p. 66-76.

Workshop: Business model design: Wien

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One thought on “Historical development of design management in short

  1. Pingback: Drei Wege, für dem bahnbrechenden Organisationen um Werte für Geschäft und für die Gesellschaft zu schaffen | Geschäftsmodelle gestalten

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