Blogroll / Design management / Design leadership

Skills necessary for the design manager and the design leader

Design manager should be able to manage: + design people, + design budgets, + design timetables, + design work, + design organizations. It is obvious that it is a wide range of complex skills, especially if we consider that design managers are often supposed to be the design leaders too.

A design leadership requires on the other hand six basic skills: + envisioning the future, + manifesting strategic intent, + directing design investment, + managing corporate reputation, + nurturing the environment for innovation, + training for design leadership (Turner in MacDonald (ed), 2004, p. 14).

Source: MacDonald, Stuart (ed). 2004. Design Issues in Europe Today. The Bureau of European Design Associations – BEDA, 58 p.

Marko Savić
I’m raising awareness of the connection of business model innovation with design thinking. Have just published a book on business models design. You may wish to meet me in person at my next workshop or interact with me on Twitter.

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2 thoughts on “Skills necessary for the design manager and the design leader

  1. I am just starting out as a Design Manager in the USA, and it is a brand new field here. It is interesting to see how much further ahead Europe is, and I look forward to reading your blog.

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