What are our claims in Corporate Identity and Branding development?
Blogroll / Design strategy

What are our claims in Corporate Identity and Branding development?

+ We are able to support the thesis that there is clear connection between the corporate identity and brand architecture. In our opinion the brand architecture is a precondition for a process of the development of the corporate identity to start. + We are able to confirm that design management is not the only discipline … Continue reading

Future Design Professionals
Blogroll / Design management / Design leadership

Future Design Professionals

There was a prediction of future design professionals, back in 2004, who will be: + intelligent “makers”, + active learners and communicators, + active citizens, and + sustainable entrepreneurs. These design professionals were to work in sustainable economies and corporate environments that are concerned with economic, social, and environmental issues’ (Cooper in Green et al., … Continue reading

In House vs. Out of House Design? What to use in Corporate Identity and Branding Development?
Blogroll / Design management / Design leadership

In House vs. Out of House Design? What to use in Corporate Identity and Branding Development?

For design as such we know that there are some advantages of outsourcing design, such as: + breadth of experience, + objective opinion, + bringing challenging perspective for problem solving, and + producing focused solutions. An in-house design team advantages are: + that they are active stakeholders in organization, + focused experience, + shared sense … Continue reading