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Literature (updated)

  1. Aaker, D. A. & Joachimsthaler, E. 2000a. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge. California Management Review: 42/4, p. 8-23.
  2. Aaker, D. A. & Joachimsthaler, E. 2000b. Brand Leadership. 2000. The Free Press. 350 p.
  3. Abdullah, R. 2007. Marken für internationale Märkte. In Hinz, K. et al. (ed.) 2007. Design Management. Teil 2: Design Management konkret. FHTV Berlin, IDZ Berlin und Autoren. Berlin. 127 p.
  4. Abdullah, R. & Cziwerny, R. 2007. Corporate Design: Kosten und Nutzen. Verlag Hermann Schmidt Mainz. 204 p.
  5. Bachman, T. et al. 1998. 18 views on the definition of Design Management. Design Management Journal: summer 1998, p. 14-19.
  6. Balmer, J. M. T. 1998. Corporate Identity and the Advent of Corporate Marketing. Journal of Marketing Management: 14/8, p.963-996.
  7. Balmer, J. M. T. & Gray, Edmund D. 2000. Corporate identity and corporate communications: creating a competitive advantage. Industrial and Commercial Training: 32/7, p. 256-261.
  8. Balmer, J. M. T. & Greyser, S. A. 2002. Managing the Multiple Identities of the Corporation. California Management Review: 44/3, p. 72-86.
  9. Bernstein, L. 2006. Scaling Mt. Logo. Marketing Magazine: 111/4, p. 13.
  10. Best, K. 2006. Design Management: Managing Design Strategy, Process and Implementation. AVA Publishing SA. 215 p.
  11. Borja de Mozota, B. 1998. Structuring Design Management: Michael Porter’s Value Chain. Design Management Journal: 9/2, p. 26-31.
  12. Borja de Mozota, B. 2003. Design management: using design to develop brand value and corporate innovation. Allworth Press. 281 p.
  13. Borja de Mozota, B. & Young Kim, B. 2009. Managing Design as a Core Competency: Lessons from Korea. Design Management Review: 20/2, p. 66-76.
  14. Campbell, A. 1999. Brand Architecture: A Method to the Madness. Infoworks! Information Design + Content Strategy. p. 1-6.
  15. Canada, A. et al. 2008. Design Strategies for Technology Adoption. In Lockwood, T. & Walton, T. (ed.). Developing Design Strategy. Using Design to Achieve Key Business Objectives. Allworth Press. New York. 257 p.
  16. Chhaptar, R. 2008. Analytic Enhancements to Strategic Decision-Making: From the Designers Toolbox. In Lockwood, T. & Walton, T. (ed.). Developing Design Strategy. Using Design to Achieve Key Business Objectives. Allworth Press. New York. 257 p.
  17. CNN. 2010. Found @ on March 6th 2010
  18. Cornelissen, J. & Harris, P. 2001. The Corporate Identity Metaphor: Perspective, Problems and Prospects. Journal of Marketing Management. 17, p. 49-71.
  19. Davidson, H. 2002. Portfolio managing matters. Brand Strategy: 162, p. 28-29.
  20. Design Management Institute. 2009. Found @ on November 20th 2009
  21. Dev, C. S. et al. 2008. The Corporate Brand: Help or Hindrance? Harvard Business Review: 86/2, p. 49-58.
  22. Devlin, J. 2003. Brand Architecture in Services: The Example of Retail Financial Services. Journal of Marketing Management: 19/9/10, p. 1043-1065.
  23. Douglas, S. P. et al. 2001. Executive Insights: Integrating Branding Strategy Across Markets: Developing International Brand Architecture. Journal of International Marketing: 9/2, p. 97-114.
  24. Dumas, A. & Mintzberg, H. 1989. Managing Design Designing Management. Design Management Journal: 1/1, p. 37-43.
  25. Dziersk, M. 2008. Visual Thinking: A Leadership Strategy. In Lockwood, T. & Walton, T. (ed.). Developing Design Strategy. Using Design to Achieve Key Business Objectives. Allworth Press. New York. 257 p.
  26. Gillespie, B. 2002. Strategic Design Management and the role of Consulting: Research Report. 9 p.
  27. Goldfarb, R. 2001. Careers by design. Allworth Press. 219 p.
  28. Green, D. L. et al. 2004. Perspectives on designing design managers. Design Management Review: 15/2, p. 74-79.
  29. Hansen, T. M. et al. 2010. The Best-Performing CEOs in the World. Harvard Business Review: 88/1, p. 104-113.
  30. Hase, H. 2006. Design Management – Eine Einführung. In Hase, H. et al. (ed.) 2006. Design Management. Teil 1: Design Management im Fokus. FHTV Berlin, IDZ Berlin und Autoren. Berlin. 91 p.
  31. Hase, H. & Klein-Luyten M. 2007. Lohnt sich Design. In Hintz, K. et al. (ed.) 2007. Design Management. Teil 3: Einblicke und Ausblicke. FHTV Berlin, IDZ Berlin und Autoren. Berlin. 167 p.
  32. Hatch, M. J. & Schultz, M. 2008. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. Jossey-Bass.266 p.
  33. Havgard, R. U. & Melander, C. 2004. In Denmark, Design Tops the Agenda. Design Management Review: 15/4, p. 48-54.
  34. Ivanko, Š. 2007. Raziskovanje in pisanje del. Metodologija in tehnologija raziskovanja ter pisanja strokovnih in znanstvenih del. Cubus image. Kamnik. 146 p.
  35. Jevnaker, N. B. 2000. Championing Design: Perspectives on Design Capabilities. Design Management Journal: 1, p. 25-39.
  36. Joziasse, F. 2008. Corporate Strategy: Bringing Design Management into the Fold. In Lockwood, T. & Walton, T. (ed.). Developing Design Strategy. Using Design to Achieve Key Business Objectives. Allworth Press. New York. 257 p.
  37. Karaosmanoglu, E. & Melewar, T. C. 2006. Corporate communications, identity and image: A research agenda. Journal of Brand Management: 14/1/2, p. 196-206.
  38. Kootstra, G. L. 2009. The incorporation of design management in today’s business practises: An analysis of design management practises in Europe. Design Management Europe: ADMIRE programme, 63 p.
  39. Kraus, W. 1989. Nurturing the Design Process. Design Management Journal: 1/1, p. 44-48.
  40. Kristensen, T. 1990. Corporate Design Management & Narrow Strategy Windows. Design Management Journal: 1/2, p. 25-30.
  41. MacDonald, S. (ed.). 2004. Design Issues in Europe Today. The Bureau of European Design Associations – BEDA, 58 p.
  42. Markwick, N. & Fill, C. 1997. Towards a framework for managing corporate identity. European Journal of Marketing: 31/5/6, p. 396-409.
  43. McCullagh, K. 2008. Strategy for the real world. In Lockwood, T. & Walton, T. (ed.). Developing Design Strategy. Using Design to Achieve Key Business Objectives. Allworth Press. New York. 257 p.
  44. McKenna, R. 1991. Marketing Is Everything. Harvard Business Review: 69/1, p. 65-79.
  45. Melewar, T. C. 2003. Determinants of corporate identity construct: a review of literature. Journal of Marketing Communications: 9. p. 195-220.
  46. Melewar, T. C. & Saunders, J. 1998. Global corporate visual identity systems: using an extended marketing mix. European Journal of Marketing: 34/5-6, p. 538-550.
  47. Moingeon, B. & Ramanantsoa, B. 1997. Understanding corporate identity: the French school of thought. European Journal of Marketing: 31/5-6, p. 383-395.
  48. Muzellec, L. & Lambkin, M. C. 2009. Corporate branding and brand architecture: a conceptual framework. Marketing Theory: 9/39, p. 39-54.
  49. Neumeier, M. 2009. The Designful Company. How to Develop a Culture of Nonstop Innovation. New Riders. 194 p.
  50. Olins, W. 1989. Corporate Identity. Making business strategy visible through design. Thames and Hudson. 224 p.
  51. Olins, W. 2004. On Brand. Thames & Hudson Inc. 256 p.
  52. Olins, W. & Selame, E. 2002. The Corporate Identity Audit. Pearson Education. 130 p.
  53. Olson, E. M. et al. 2000. Managing Design for Competitive Advantage: A Process Approach. Design Management Journal: 11/4, p. 10-17.
  54. Park advanced design management. 2010. Founf @ on April 3rd 2010
  55. Phatak, A. & Chandron, R. 1989. Design Positioning for Strategic Advantage. Design Management Journal: 1/1, p. 25-27.
  56. Paulmann, R. 2005. Double Loop. Basiswissen Corporate Identity. Verlag Hermann Schmidt Mainz. 157 p.
  57. Parum, E. 2006. Corporate Governance and Corporate Identity. An International Review: 4/6, p. 558-567.
  58. Petromilli, M. & Morrison, D. 2002. Creating brand harmony. Marketing Management: 11/4, p. 16-20.
  59. Pharoah, A. 2006. Image is everything. Brand strategy: 202, p. 45-47.
  60. Phillips, P. 2002. Lessons from the Trenches: Insights from Design Management Seminars. Design Management Journal: 13/3, p. 53-57.
  61. Porter, M. E. 2001. From competitive advantage to corporate strategy. Harvard Business Review: 65/ 3, p. 43-59.
  62. Rajagopal & Sanchez, R. 2004. Conceptual analysis of brand architecture and relationships within product categories. Journal of Brand Management: 11/3, p. 233-247.
  63. Reid, M. 2005. Performance auditing of integrated marketing communications actions and outcomes. Journal of Advertising: 34/4, p. 41-54.
  64. Rhee, N. J. & Han, E. K. 2006. A New CI and Rebranding Experience using the SK Brand Management System. Corporate Reputation Review: 9/4, p. 271-280.
  65. Rode, V. & Vallaster, C. 2005. Corporate Branding for Start-ups: The Crucial Role of Entrepreneurs. Corporate Reputation Review: 8/2, p. 121-135.
  66. Stuart, H. & Kerr, G. 1999. Marketing communication and corporate identity: are they integrated? Journal of Marketing Communications: 5/4, p. 169-179.
  67. Turner, R. 2000. Design and Business: Who Calls the Shots? Design Management Journal: 11/4, p. 42-47.
  68. Uggla, H. 2004. The brand association base: A conceptual model for strategically leveraging partner brand equity. Journal of Brand Management: 12/2, p. 105-123.
  69. Van Cauwenberge, R. 2008. Corporate design instrument for change. In a transition, the corporate design should fit the new mental attitude. In de Bruijne, A., Brandt, H. P. & de Boer, S. (ed.) 2008. Identity 2.0. Bis Publishers. 229 p.
  70. van Riel, C. B. M. & Balmer, J. M. T. 1997. Corporate identity: the concept, its measurements and management. European Journal of Marketing: 31/5/6,p. 340-355.
  71. Walton, T. 1989. Design Management Strategies. Design Management Journal: 1/1, p. 3-7.
  72. Waters, R. 2008. Design with Heart. In Lockwood, T. & Walton, T. (ed.). Developing Design Strategy. Using Design to Achieve Key Business Objectives. Allworth Press. New York. 257 p.
  73. World Economic Forum Insights. 2006. Annual Meeting 2006: The Creative Imperative. Davos, Switzerland, 25-29 January. 28 p.

Marko Savić
I’m exploring & researching the inter-dependence of the business model innovation with design thinking. You may wish to hire me as a Business Design Coach or Senior Lecturer in Design Management or as a Key-Note Speaker at your next event.


8 thoughts on “Literature (updated)

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