Blogroll / Design strategy

(Design) Strategy of a Non-Profit Organization

The Project H Design is based on 6 guiding principles, or we could call it also a design strategy. #1 We design through action. #2 We design systems not stuff. #3 We design with, not for. #4 We start locally and scale globally. #5 We document, share, and measure. #6 We build. Such a progressive design strategy makes us believe that design can and will change the world.

While representing my company Vizuarna in the New York, USA, I attented a very interesting round table in the organization of the Art Directors Club on Tuesday, May 11th.

The sponsor of the evening was Adobe, who is just launching its brand new CS5. So now everything is in 5’s. I was particularly interested in the presentation of Ms. Emily Pilloton. She founded Project H Design. H stands for Humanity Habitats Health Happiness.

Ms. Pilloton quit working as an agency designer because like she said product design industry makes a lot of crap. If there are any products really designed, they are usually in the luxury market. She believes design is a process and it is about people. The strategy for the Project H Design is based on 6 guiding principles, I would call it a design strategy.
#1 We design through action.
#2 We design systems not stuff.
#3 We design with, not for.
#4 We start locally and scale globally.
#5 We document, share, and measure.
#6 We build.

Design Revolution: 100 Products That Empower People by Emily Pilloton, Allan Chochinov

Design Revolution: 100 Products That Empower People by Emily Pilloton, Allan Chochinov

Respect! This is all I would dare to add to this event. Especially because Emily presented a case in action for every principle. Really convincing. And that is not all. She has managed to write a book: Design Revolution: 100 Products That Empower People.

When you listen to Emily you really start to believe that design can and will change the world.

Marko Savić
I’m raising awareness of the connection of business model innovation with design thinking. Have just published a book on business models design. You may wish to meet me in person at my next workshop or interact with me on Twitter.

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Workshop: Business model design: Wien

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