In Slovenia there is a special situation where design as business is put together with arranging and decorating and the English translation of it is: “special design activities”. That’s why every serious design consultancy in Slovenia is registering advertising (or something else) as its main business activity. All the stakeholders in design should aim for establishment of design as independent industry.
If you are a listener rather than a reader here is the audio post: Corporate Design Strategies and Branding presentation at the WBPC10: Post series 2 (.mp3; 2,2 MB)
If you are to register a new company, let’s say a design consultancy you usually need to formally declare what kind of activities your new company will pursue. In Slovenia we have to register at the Statistical office, there you have to choose your main activity and other activities of your new company. In the case you are establishing a design consultancy, you would expect to register design as your main activity, similarly as advertising agency would register advertising. But in Slovenia we have a special situation where design is together with arranging and decorating and the English translation is: “special design activities”. That’s why every serious design consultancy in Slovenia is registering advertising (or something else) as its main activity. Part of my motivation for the masters thesis presented also at this blog was to influence change in that direction.
Just to have a short case allow me to present what happens if you are trying to register a design consultancy in Germany, f.e. In Germany you also have to choose your main activities (Gegenstand/Tätigkeiten). And yes, you have a complete scale of design activities that you can choose from. I’ll write it down in German because my guess is that you don’t need a translation to understand the point:
+ Grafik- und Kommunikationsdesign,
+ Industrie-, Produkt- und Mode-Design,
+ Interior Design und Raumgestaltung
Available is also:
+ Entwicklung und Programmierung von Internetpräsentationen
If you are registering a design consultancy in Germany you really feel like one.
If you would like to support my claim, please vote for my presentation at the http://slidesha.re/aQkX9R
And please vote for the presentation by clicking to the “thumbs up” icon. You will be asked to register with SlideShare (or login if you are a member already), so few clicks will be necessary (and an e-mail confirmation). If you have a Facebook profile you should be able to vote with it. It is maybe the easiest way but you will be asked to allow SlideShare to approach your data. I really appreciate your efforts.
Audio post: Corporate Design Strategies and Branding presentation at the WBPC10: Post series 2 (.mp3; 2,2 MB)