Design strategy

Can we compare a football team positions with the development of a brand architecture?

A brand architecture is a system of putting the players in the right positions. Similarly as goes for the football team. At the same time it is necessary to assure that this players—brands—are functioning as a team rather than only as a collection of players.

This post was part of my presentation competing at the WBPC10.

If you are a listener rather than a reader here is the audio post: Corporate Design Strategies and Branding presentation at the WBPC10: Post series 4 (.mp3; 1,3 MB)

Why and how we compare developing a football team with development of a brand architecture?

If we really think of each individual player as a brand than identity and communications programs are tools or in other words, exercises that make each individual player better.

But the brand architecture is a system of putting the players in the right positions. At the same time it is necessary to assure that these players—brands—are functioning as a team rather than only as a collection of players.

Slide presenting players – brands – functioning as a team in brand architectureThat is why we compare development of a football team with development of a brand architecture. In both cases there is a system because no player/brand alone can “with the war”.

If you would like to support my claim, please vote for my presentation at the http://slidesha.re/aQkX9R

And please vote for the presentation by clicking to the “thumbs up” icon. You will be asked to register with SlideShare (or login if you are a member already), so few clicks will be necessary (and an e-mail confirmation). If you have a Facebook profile you should be able to vote with it. It is maybe the easiest way but you will be asked to allow SlideShare to approach your data. I really appreciate your efforts.

Audio post: Corporate Design Strategies and Branding presentation at the WBPC10: Post series 4 (.mp3; 1,3 MB)

Sources: Literature (updated)

Marko Savić
I’m exploring & researching the inter-dependence of the business model innovation with design thinking. You may wish to hire me as a Business Design Coach or Senior Lecturer in Design Management or as a Key-Note Speaker at your next event.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.