Blogroll / Design strategy

What is the corporate identity audit? Why is it important?

This post was part of my presentation competing at the WBPC10.

If you are a listener rather than a reader here is the audio post:  Corporate Design Strategies and Branding presentation at the WBPC10: Post series 5 (.mp3; 2,2 MB)

What is the corporate identity audit? Why is it important?

Corporate design is the most visible part of corporate identity. And corporate design is by definition an instrument for transformation and, at the same time, a guarantee of continuing corporate recognition. To follow that definition, when developing a corporate identity we have to conduct a proper corporate identity audit.

Corporate identity audit steps:
+ step 1: select the audit team,
+ step 2: assess the key elements in the corporate identity,
+ step 3: determine who should be interviewed,
+ step 4: conduct audit interviews,
+ step 5: audit corporate identity factors,
+ step 6: summarize salient points,
+ step 7: determine the options for change,
+ step 8: present the audit results, and
+ step 9: use the audit data to improve the corporate identity.

The slide presenting corporate identity auditCorporate identity audit is necessary because there are three laws of corporate design to be followed.

Corporate design namely has to assure:
+ change, but sensible change,
+ understanding that design is order, and
+ repetition is power.

Audio post: Corporate Design Strategies and Branding presentation at the WBPC10: Post series 5(.mp3; 2,2 MB)

Sources: Literature (updated)

Marko Savić
I’m exploring & researching the inter-dependence of the business model innovation with design thinking. You may wish to hire me as a Business Design Coach or Senior Lecturer in Design Management or as a Key-Note Speaker at your next event.

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