Design strategy

What is the corporate identity audit? Why is it important?

This post is part of my presentation competing at the WBPC10. Please vote for it here: http://slidesha.re/aQkX9R

If you are a listener rather than a reader here is the audio post:  Corporate Design Strategies and Branding presentation at the WBPC10: Post series 5(.mp3; 2,2 MB)

What is the corporate identity audit? Why is it important?

Corporate design is the most visible part of corporate identity. And corporate design is by definition an instrument for transformation and, at the same time, a guarantee of continuing corporate recognition. To follow that definition when developing a corporate identity it’s possible only if the proper corporate identity audit has been performed.

+ step 1: select the audit team,
+ step 2: assess the key elements in the corporate identity,
+ step 3: determine who should be interviewed,
+ step 4: conduct audit interviews,
+ step 5: audit corporate identity factors,
+ step 6: summarize salient points,
+ step 7: determine the options for change,
+ step 8: present the audit results, and
+ step 9: use the audit data to improve the corporate identity.

The slide presenting corporate identity auditCorporate identity audit is necessary because there are three laws of corporate design to be followed. Corporate design namely has to assure:
+ change, but sensible change,
+ understanding that design is order, and
+ repetition is power.

If you would like to support my claim, please vote for my presentation at the http://slidesha.re/aQkX9R

And please vote for the presentation by clicking to the “thumbs up” icon. You will be asked to register with SlideShare (or login if you are a member already), so few clicks will be necessary (and an e-mail confirmation). If you have a Facebook profile you should be able to vote with it. It is maybe the easiest way but you will be asked to allow SlideShare to approach your data. I really appreciate your efforts.

Audio post: Corporate Design Strategies and Branding presentation at the WBPC10: Post series 5(.mp3; 2,2 MB)

Sources: Literature (updated)

Marko Savić
I’m raising awareness of the connection of business model innovation with design thinking. Have just published a book on business models design. You may wish to meet me in person at my next workshop or interact with me on Twitter.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s