Denmark is probably the first country that established a design strategy for the whole country. They even realized what went wrong with their first try-out. So, does it make any sense to have a design strategy for the whole country?
Design Ladder is a model where companies are classified into four categories, depending on their use of design.
Design itself will has to become a strategic partner of business because vice versa is not going to happen.
A design strategy follows a little different path than the technology adoption curve that follows a normal distribution. We differentiate between six different design strategies: : + Endorse; + Curate; + Integrate; + Economize; + Play; and + Refresh. Following these design strategies organisations build a sustainable competitive advantage by design.