Denmark is probably the first country that established a design strategy for the whole country. They even realized what went wrong with their first try-out. So, does it make any sense to have a design strategy for the whole country? Continue reading
Monthly Archives: November 2010
How to connect design management with your corporate culture?
Design Ladder is a model where companies are classified into four categories, depending on their use of design. Continue reading
Why is it important to bring design closer to business?
Design itself will has to become a strategic partner of business because vice versa is not going to happen. Continue reading
What is design strategy?
A design strategy follows a little different path than the technology adoption curve that follows a normal distribution. We differentiate between six different design strategies: : + Endorse; + Curate; + Integrate; + Economize; + Play; and + Refresh. Following these design strategies organisations build a sustainable competitive advantage by design. Continue reading
