Business models / Design innovations / Design thinking

How to use the Business Model Canvas in a larger firm?

Recently I read a really interesting post titled Business Model Analysis & the Link to Strategy about one possible way how to use the Business Model Canvas in a larger company.

Worth remembering for you is:

  • find out and map different views within your firm of the role your (or other) team should be filling,
  • map out Business Model for each view using Business Model Canvas,
  • learn about and map the differences between the different business models.
SKETCH BY DAN ROAM PRESENTING BUSINESS MODEL CANVAS

SKETCH BY DAN ROAM PRESENTING BUSINESS MODEL CANVAS

Lessons to be learned are:

  1. You can’t pick a little bit of each business model.
  2. Why not use multiple business models?
  3. Which business model is right is a strategic decision.

three-points-to-follow-for-use-of-business-model-canvas-in-larger-organization-three-points

Source:
Business Model Analysis & the Link to Strategy by Tim Kastelle, blog Innovation Leadership Network

Marko Savić
I’m raising awareness of the connection of business model innovation with design thinking. Have just published a book on business models design. You may wish to meet me in person at my next workshop or interact with me on Twitter.

Workshop: Business model design: Wien

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