Four basic brand strategies and nine branding sub-strategies are the basics that every student and professional of design- and brand management should know about in detail.
HIRE MARKO SAVIĆ AS A SENIOR LECTURER
Marko Savić is an experienced teacher and lecturer, with the Habilitation as the Senior Design Management Lecturer at the Faculty of Design (FoD), associated member of the University of Primorska.
His current teaching subjects at the FoD include Brand Development Studio and Project Management. Marko also had the opportunity to develop new curriculum for the Brand Development studio. He feels privileged to be working with the first generation of Design Management students in Slovenia. In the near future Marko will be looking for a one semester opportunity of lecturing abroad, both in English and German speaking area. His teaching method is a combination of the Harvard case method and dSchool Design Thinking. Recently, he tried out also the Non-Directive Teaching method
Photo: Nada Žgank.
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“Design is to branding what jazz is to music: a new language of wonderful emotional experience that unites brands with audiences.” —Mark Gobé, the branding guru and author of Emotional Branding: The new paradigm for connecting brands to people
BRAND STRATEGY AS A NEW BUSINESS MODEL
What about the brand manager or the design manager who is tasked with changing the sales figures without touching the business? It may be time to work on your resumé. —David Lumley