Playlist about the Design Strategies and Branding
Design Strategies Branding podcast / Design strategy

Playlist about the Design Strategies and Branding

Playlist on the topics of design strategies and branding, including the:

1. “The design management knowledge of is a matter of professional survival” 2. “Short case of design standards in Slovenia and Germany” 3. “Major similarities and differences between a corporate identity, a corporate image, and a corporate reputation” 4. “Brand portfolio and architecture on the case of football”
5. “3 major and 9 substeps in the Corporate identity audit” 6. “Design Strategies vs. Technology Life Cylcle” 7. “Design has to come closer to business, because vice versa is not going to happen” 8. “Climb up the Design Management Ladder to align your company culture” 9. “Do countries have a design strategy?”

It was recorded back in 2010, while I was in Berlin. Enjoy in listening Continue reading

Advertisements
Book reviews > Funky Business Forever: How To Enjoy Capitalism
goodreads book reviews

Book reviews > Funky Business Forever: How To Enjoy Capitalism

The mission of this book, for which it is really hard to say that it is only a business book, is to: “make a difference in shaping organizations and leaders who consider broader responsibilities than the balance sheet.”

According to authors, to achieve a funky organization we must have the gifts and guts to imagine and work wonders. All this implies risk – total risk – and, at the end of the day, our personal risk. Yes, personal risk.

When we wake up next day, we should remind ourselfs that business is not a rocket science. It basically still boils down to making money. Also in Funky Inc.. Continue reading

Book reviews > Thinking, Fast and Slow
goodreads book reviews

Book reviews > Thinking, Fast and Slow

Thinking, Fast and Slow is the book of the Nobel Prize winner Daniel Kahneman. My rating of the book is 4 out of 5 stars.

Short review presents the psychodrama with the two characters, Sistem 1 and Sistem 2. Book shows us, that it’s easier to recognize other people’s mistake than our own, among many other very useful cases and examples. For business, for study and our relationships. Did you know that the formula for marital stability is simply the frequency of lovemaking minus frequency of quarrels?

Book contributes heavily to the decision making theory. Although not written primarily for decision makers, this book helps us think better about our decisions. Continue reading

Decision making in the software design: introduction to the theory of decisions
Blogroll / Design management / Design leadership / Design thinking

Decision making in the software design: introduction to the theory of decisions

Recently I was invited to apply for the PhD project ‘Decision making in the software design process’ at the Eindhoven University of Technology.

In order to prepare for the possible second round of interview for the job, I’ll write my reviews of three books from the decision theory list – of the The Black Swan: The Impact of the Highly Improbable and Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb and that of Thinking, Fast and Slow with Daniel Kahneman.

Not least, I’ll also write a short review of the book Alan Turing: Enigma. Continue reading