About me & this blog

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The mission of this blog is to raise awareness on the connection of the business model innovation with design thinking. Presenting different types of events, from seminars to business design workshops to not least key note speeches at your business events. My short seminar on creating sustainable value with business models or design strategies and branding might inspire you and your company to become next successful business innovator. Or you might wish to order my new book in Slovene.

I’m a business designer and will use this blog as a platform to write about:

  • design thinking and business model innovation;
  • my coaching experiences and other events; and
  • my next book projects and book reviews I’m reading.

Marko Savić, Coach/Lecturer/Speaker

“I believe in people, in relationships between people. That’s why I like to say – your business prosperity comes down to the people in it.”

Marko Savić, Coach/Lecturer/Speaker


I’m a business design coach, a senior design management lecturer and a key-note speaker with several years of experience in strategy development and business planning, financial management and last but not least EU H2020 grants on research and innovation. Recently, I founded a research institute dŠola Ljutomer, where I serve as the support partner of the Design for Europe (initially European Design Innovation Platform). My professional background comes from outdoor advertising business communications, and running a strategic design management consultancy. I enjoy being a temporary resident of Berlin, Vienna and Ljubljana.

There’s more. I’m also an independent researcher with two masters, one of media studies and the other in business administration. My book Business Model Innovation : Where’s the Key to Thick Value Design in Vigorous Companies (title in Slovene is Oblikovanje poslovnih modelov : Kje se skriva ključ do debelih vrednosti v prodornih organizacijah?) was published in the summer of 2014. I particularly enjoy empowering and connecting colleagues from within the design and the creative economy with the business innovation community.

My specialities are:

  • business designer connecting business model innovation with design thinking;
  • business design coach, public speaker on business model innovations, design strategies, and branding, and presentations coach; and
  • experienced business development professional.

You may wish to connect with me and like my Facebook page, interact with me on  Twitter or read my book reviews. It would be my pleasure to meet you  in person at my next event. Also, consider hiring me as your coach, a senior lecturer or a key-note speaker at your next event.


The beginnings of this blog go back to the 2008, where at the time this was a thesis in progress blog at the MBA international study of the ICPE and FE. I was writing mostly about

  • corporate identity;
  • design strategy and branding; and
  • design management.

The masters thesis that was the reason for the start of the blog’s and its title at the time:
Master’s thesis: ‘Corporate design strategy and branding: The role of design management in developing the corporate identity’

and was presented on Tuesday, September 14th, 2010, at 11:00 CET in P-201 at the Faculty of Economics in Ljubljana.

Dean of the Faculty of Economics has appointed following members to the board:
+ president: Nevenka Hrovatin, PhD, Full Professor;
+ mentor: Vesna Žabkar, PhD, Full Professor; and
+ member: Tomaž Kolar, PhD, Assistant Professor.

It’s my pleasure to show the thesis presentation. And yes, the thesis was defended successfully.

Master thesis presentation is also available on SlideShare, 15:34 min, even with my voice over.

Slides photo gallery. 19 slides.
Image of the slides from the Marko Savic's masters thesis.
Second image from the slides of  masters thesis from Marko Savić
The last slide from the Marko Savic's master thesis presentation

Mentor of the thesis was Vesna Žabkar, PHD, Full Professor at the Faculty of Economics of the University of Ljubljana.

Hopefully all the schoolmates at the MBA international study in the 2004/05 are mentioned. We have been:
—Shahabuddin Ahmad, —Neža Božič, —V. A. Chavda, —Marija Čebular Zajec, —Obaeda Jabeen, —Žiga Konjar, —Jaka Medvešček, —Anand Mohan Tiwari, —G. P. Mohapatra, —Marko Savić, —V. C. Semwal, —Tatjana Stojčeska, —Silva Strah, —S. N. Tripathi, —Asit K. Tripathy, —Jean-Pierre Vonarb, —Aleksandra Vračar, —Andraž Zupan.

ICPE is an International Center for Promotion of Enterprises. It had a long tradition of the international MBA (Master of Business Administration) study and is very conveniently located in the Bežigrad district of the capitol city of Slovenia, Ljubljana.

International MBA degree program as it was called in the 2004-2005 academic year contained the following modules:
—Management and Organization (Rudi Rozman); Quantitative Method & Statistics (Jože Čibej); —Management Information Systems (Miro Gradišar); —Human Resources Management (Stane Možina, Nada Zupan); —Financial & Cost Accounting (P. K. Jain); Operations Management (Jerry Huxell); —Project Management (Mihaly Gorog); —Financial Management (Silva Deželan); —Marketing Management (Tomaž Kolar, Vesna Žabkar, Maja Makovec Brenčič); —Managerial Economics (Nevenka Hrovatin); —International Business & Finance (Andrej Kumar); —Strategic Management (Danijel Pucko); —Business Environment (Marko Jaklič, Hugo Zagoršek); —Macroeconomics & Public Policy (Zarjan Fabjančič); —Entrepreneurship & New Venture Creation (Miroslav Glas); —Organizational Behaviour & Organizational Development (Jon Anderson).

I enjoyed every single course (OK, maybe Operations were a bit boring). It was a perfect program for me, at that time with no formal education in economics or business.


2 thoughts on “About me & this blog

  1. Your articles are very interesting to me and highly relevant to my thesis. Hope we find a chance to talk over the design issue in business context soon. -Jaewoo from toronto


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