Presentation of this blog’s thesis is competing at the World’s best presentation contest
Cross-media publishing / Events, conferences, workshops

Presentation of this blog’s thesis is competing at the World’s best presentation contest

From the October 07, 2010, 11:59 Pacific Time to the November 08, 2010, 09:59 Pacific time the presentation that was made from this blog’s masters thesis is competing at the World’s best World’s best presentation contest ’10 by SlideShare. Here is the link to the presentation: http://www.slideshare.net/vizuarna/m-savic-mbathesisv2-5417630 I would like to invite you to view … Continue reading

Masters thesis presentation
Blogroll / Cross-media publishing / Design management / Design leadership / Design strategy / Events, conferences, workshops

Masters thesis presentation

The masters thesis of this blog—titled Corporate Design Strategy and Branding: the role of Design Management in developing the Corporate Identity—was presented at the Faculty of Economics on Tuesday, September 14, 2010 at 11:00 CET in the small conference room P-201. Continue reading

Literature (updated)
Blogroll / Cross-media publishing / Design management / Design leadership

Literature (updated)

Aaker, D. A. & Joachimsthaler, E. 2000a. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge. California Management Review: 42/4, p. 8-23. Aaker, D. A. & Joachimsthaler, E. 2000b. Brand Leadership. 2000. The Free Press. 350 p. Abdullah, R. 2007. Marken für internationale Märkte. In Hinz, K. et al. (ed.) 2007. Design Management. … Continue reading

Every design cost should include the cost for the rights of use
Blogroll / Cross-media publishing / Design management / Design leadership

Every design cost should include the cost for the rights of use

Letters of agreement/offers/contracts/invoices in design business should always be separated in two parts. First part of the offer (or other document arranging the design procedure) should be the cost of layout/design development of the agreed solution. That could be, for instance: packaging for the new product line of the middle sized company. Cost of the … Continue reading

Literature
Blogroll / Cross-media publishing / Design management / Design leadership

Literature

Aaker, David A. and Joachimsthaler, Erich. 2000. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge. California Management Review: 42/4, p. 8-23. Balmer, John M. T.. 1998. Corporate Identity and the Advent of Corporate Marketing. Journal of Marketing Management: 14/8, p.963-996. Balmer, John M. T. and Gray, Edmund D.. 2000. Corporate identity and … Continue reading

The structure of the thesis
Blogroll / Cross-media publishing

The structure of the thesis

the Title: Design and Branding in the Corporations: the role of Design Management the Key Words: Design    Branding    Design Management    Brand Architecture Corporate Identity the Structure: I. Introduction II. Corporate Identity III. Brand Architecture IV. Design and Branding V. Design Management VI. Conclusions Marko Savić I’m exploring & researching the inter-dependence of the business model … Continue reading