Decision making in the software design: introduction to the theory of decisions
Blogroll / Design management / Design leadership / Design thinking

Decision making in the software design: introduction to the theory of decisions

Recently I was invited to apply for the PhD project ‘Decision making in the software design process’ at the Eindhoven University of Technology.

In order to prepare for the possible second round of interview for the job, I’ll write my reviews of three books from the decision theory list – of the The Black Swan: The Impact of the Highly Improbable and Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb and that of Thinking, Fast and Slow with Daniel Kahneman.

Not least, I’ll also write a short review of the book Alan Turing: Enigma. Continue reading

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Masters thesis presentation
Blogroll / Cross-media publishing / Design management / Design leadership / Design strategy / Events, conferences, workshops

Masters thesis presentation

The masters thesis of this blog—titled Corporate Design Strategy and Branding: the role of Design Management in developing the Corporate Identity—was presented at the Faculty of Economics on Tuesday, September 14, 2010 at 11:00 CET in the small conference room P-201. Continue reading

Master’s Thesis in Short
Blogroll / Design management / Design leadership / Design strategy

Master’s Thesis in Short

The thesis The Corporate Design Strategy and Branding: The Role of Design Management in developing the Corporate Identity has: + 76 pages, + 26 figures, and + 6 tables. It was successfully defend in September 2010. It consist of four main chapters on: four chapters on: + corporate identity, + branding and brand architecture, + corporate design strategy, and + design management. Continue reading

Literature (updated)
Blogroll / Cross-media publishing / Design management / Design leadership

Literature (updated)

Aaker, D. A. & Joachimsthaler, E. 2000a. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge. California Management Review: 42/4, p. 8-23. Aaker, D. A. & Joachimsthaler, E. 2000b. Brand Leadership. 2000. The Free Press. 350 p. Abdullah, R. 2007. Marken für internationale Märkte. In Hinz, K. et al. (ed.) 2007. Design Management. … Continue reading