Recently I was invited to apply for the PhD project ‘Decision making in the software design process’ at the Eindhoven University of Technology.
In order to prepare for the possible second round of interview for the job, I’ll write my reviews of three books from the decision theory list – of the The Black Swan: The Impact of the Highly Improbable and Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb and that of Thinking, Fast and Slow with Daniel Kahneman.
Not least, I’ll also write a short review of the book Alan Turing: Enigma. Continue reading
Golden circle is a pattern discovered by Simon Sinek why some leaders and organizations they lead consistently outperform others. It consists of three circles where the first is, Why you are doing what you are doing; the second is How you do what you do; and the third is What you do. Continue reading
Design Ladder is a model where companies are classified into four categories, depending on their use of design. Continue reading
In Slovenia there is a special situation where design as business is put together with arranging and decorating and the English translation of it is: “special design activities”. Continue reading
The knowledge on design management is a matter of professional survival for everybody in design industry. Be that your are a designer, creative or art director, a design consultancy or brand/marketing manager at the corporation. Continue reading
The masters thesis of this blog—titled Corporate Design Strategy and Branding: the role of Design Management in developing the Corporate Identity—was presented at the Faculty of Economics on Tuesday, September 14, 2010 at 11:00 CET in the small conference room P-201. Continue reading
The thesis of this blog – Corporate Design Strategy and Branding: The Role of Design Management in Developing the Corporate Identity – will be defended on Tuesday, September 14th, 2010 at the Economic Faculty in Ljubljana, eleven o’clock CET. Continue reading
The thesis The Corporate Design Strategy and Branding: The Role of Design Management in developing the Corporate Identity has: + 76 pages, + 26 figures, and + 6 tables. It was successfully defend in September 2010. It consist of four main chapters on: four chapters on: + corporate identity, + branding and brand architecture, + corporate design strategy, and + design management. Continue reading
Aaker, D. A. & Joachimsthaler, E. 2000a. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge. California Management Review: 42/4, p. 8-23. Aaker, D. A. & Joachimsthaler, E. 2000b. Brand Leadership. 2000. The Free Press. 350 p. Abdullah, R. 2007. Marken für internationale Märkte. In Hinz, K. et al. (ed.) 2007. Design Management. … Continue reading