Future Design Professionals
Blogroll / Design management / Design leadership

Future Design Professionals

There was a prediction of future design professionals, back in 2004, who will be: + intelligent “makers”, + active learners and communicators, + active citizens, and + sustainable entrepreneurs. These design professionals were to work in sustainable economies and corporate environments that are concerned with economic, social, and environmental issues’ (Cooper in Green et al., … Continue reading

In House vs. Out of House Design? What to use in Corporate Identity and Branding Development?
Blogroll / Design management / Design leadership

In House vs. Out of House Design? What to use in Corporate Identity and Branding Development?

For design as such we know that there are some advantages of outsourcing design, such as: + breadth of experience, + objective opinion, + bringing challenging perspective for problem solving, and + producing focused solutions. An in-house design team advantages are: + that they are active stakeholders in organization, + focused experience, + shared sense … Continue reading

Skills necessary for the design manager and the design leader
Blogroll / Design management / Design leadership

Skills necessary for the design manager and the design leader

Design manager should be able to manage: + design people, + design budgets, + design timetables, + design work, + design organizations. It is obvious that it is a wide range of complex skills, especially if we consider that design managers are often supposed to be the design leaders too. A design leadership requires on … Continue reading

The scope of design management
Blogroll / Design management / Design leadership

The scope of design management

Design management practitioners’ are, among others also: design department managers, brand managers, creative directors, design directors, heads of design, design strategists, and design researchers, as well as managers and executives responsible for making decisions about how design is used in the organization. This rather broad scope of work can be focused if we look at design and management to: + design direction, + design realisation; and not least + design coaching. Continue reading

Designers and managers working together
Blogroll / Design management / Design leadership

Designers and managers working together

There is a general opinion—not only in the design community—that non designers make design decisions every day. Designers do tend to see this as an attack to their profession.

And while the mutual suspicions between managers and creative teams exists, there is a possibility to find a suitable management concept for every design concept. Continue reading