There was a prediction of future design professionals, back in 2004, who will be: + intelligent “makers”, + active learners and communicators, + active citizens, and + sustainable entrepreneurs. These design professionals were to work in sustainable economies and corporate environments that are concerned with economic, social, and environmental issues’ (Cooper in Green et al., … Continue reading
For design as such we know that there are some advantages of outsourcing design, such as: + breadth of experience, + objective opinion, + bringing challenging perspective for problem solving, and + producing focused solutions. An in-house design team advantages are: + that they are active stakeholders in organization, + focused experience, + shared sense … Continue reading
In design we are able to name almost 40 career profiles.
Human resource expert and author, Roz Goldfarb, explains that not necessarily all of these profiles are from design schools, but they definitely have an important role to play in the design process. Continue reading
Design ladder is a concept or better to say a method that Danish Design Center (DDC) developed to measure the level of design activity adopted by some company. It has four stages: + no use of design; + design as styling; + design as process, and + design as strategy. Out of that DDC developed … Continue reading
Various studies have shown that designer usually only parts of their professional work really do as designers. That fact alone gives a lot of possibilities to develop a career for designers and design managers alike. Continue reading
How to connect the strategy, design strategy and design management? Simply focus on design and try to connect it with the strategy is not supposed to create good results. There was a model developed to show that companies are to focus on design management rather than simply on the use of design. In the model, … Continue reading
Design manager should be able to manage: + design people, + design budgets, + design timetables, + design work, + design organizations. It is obvious that it is a wide range of complex skills, especially if we consider that design managers are often supposed to be the design leaders too. A design leadership requires on … Continue reading
Design management practitioners’ are, among others also: design department managers, brand managers, creative directors, design directors, heads of design, design strategists, and design researchers, as well as managers and executives responsible for making decisions about how design is used in the organization. This rather broad scope of work can be focused if we look at design and management to: + design direction, + design realisation; and not least + design coaching. Continue reading
There is a general opinion—not only in the design community—that non designers make design decisions every day. Designers do tend to see this as an attack to their profession.
And while the mutual suspicions between managers and creative teams exists, there is a possibility to find a suitable management concept for every design concept. Continue reading
