Playlist about the Design Strategies and Branding
Design Strategies Branding podcast / Design strategy

Playlist about the Design Strategies and Branding

Playlist on the topics of design strategies and branding, including the:

1. “The design management knowledge of is a matter of professional survival” 2. “Short case of design standards in Slovenia and Germany” 3. “Major similarities and differences between a corporate identity, a corporate image, and a corporate reputation” 4. “Brand portfolio and architecture on the case of football”
5. “3 major and 9 substeps in the Corporate identity audit” 6. “Design Strategies vs. Technology Life Cylcle” 7. “Design has to come closer to business, because vice versa is not going to happen” 8. “Climb up the Design Management Ladder to align your company culture” 9. “Do countries have a design strategy?”

It was recorded back in 2010, while I was in Berlin. Enjoy in listening Continue reading

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What is the corporate identity audit? Why is it important?
Design strategy

What is the corporate identity audit? Why is it important?

This post is part of my presentation competing at the WBPC10. Please vote for it here: http://slidesha.re/aQkX9R If you are a listener rather than a reader here is the audio post:  Corporate Design Strategies and Branding presentation at the WBPC10: Post series 5(.mp3; 2,2 MB) What is the corporate identity audit? Why is it important? … Continue reading

Master of Science in Business Administration
Business models / Design strategy

Master of Science in Business Administration

So, this blog is heading into new directions. I have been awarded a certificate (until the issue of the original degree is handed over) that says my new title (because I’ve already finished one MA) is: Master of Science in Business Administration. I completed the master’s degree program on September 14, 2010. The thesis started … Continue reading

Masters thesis presentation
Blogroll / Cross-media publishing / Design management / Design leadership / Design strategy / Events, conferences, workshops

Masters thesis presentation

The masters thesis of this blog—titled Corporate Design Strategy and Branding: the role of Design Management in developing the Corporate Identity—was presented at the Faculty of Economics on Tuesday, September 14, 2010 at 11:00 CET in the small conference room P-201. Continue reading