Playlist about the Design Strategies and Branding
Design Strategies Branding podcast / Design strategy

Playlist about the Design Strategies and Branding

Playlist on the topics of design strategies and branding, including the:

1. “The design management knowledge of is a matter of professional survival” 2. “Short case of design standards in Slovenia and Germany” 3. “Major similarities and differences between a corporate identity, a corporate image, and a corporate reputation” 4. “Brand portfolio and architecture on the case of football”
5. “3 major and 9 substeps in the Corporate identity audit” 6. “Design Strategies vs. Technology Life Cylcle” 7. “Design has to come closer to business, because vice versa is not going to happen” 8. “Climb up the Design Management Ladder to align your company culture” 9. “Do countries have a design strategy?”

It was recorded back in 2010, while I was in Berlin. Enjoy in listening Continue reading

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Brand Perfect Tour in Hamburg
Blogroll / Events, conferences, workshops

Brand Perfect Tour in Hamburg

Will be taking place in Hamburg at 14. of June 2011. Under the slogan: Think Thank&Design Master Classes. Get INVOLVED! It is a gathering for brand managers, designers and developers. There will be exchange of strategies and technologies, joint by brand consistency in digital all around us. That’s the promise. I’ll report what actually happened. … Continue reading

What are our claims in Corporate Identity and Branding development?
Blogroll / Design strategy

What are our claims in Corporate Identity and Branding development?

+ We are able to support the thesis that there is clear connection between the corporate identity and brand architecture. In our opinion the brand architecture is a precondition for a process of the development of the corporate identity to start. + We are able to confirm that design management is not the only discipline … Continue reading

Designers and managers working together
Blogroll / Design management / Design leadership

Designers and managers working together

There is a general opinion—not only in the design community—that non designers make design decisions every day. Designers do tend to see this as an attack to their profession.

And while the mutual suspicions between managers and creative teams exists, there is a possibility to find a suitable management concept for every design concept. Continue reading

Portfolio management
Blogroll / Design strategy

Portfolio management

The process of portfolio management has developed from Boston Consulting Group matrix of “Stars, Cows, Children and Dogs” and is a continuous activity (Davidson, 2002, p. 29). Branding authors have developed their own system of Strategic Brand, Linchpin brand, Silver Bullet and Cash Cow Brands (Aaker and Joachimsthaler, 2000, p. 136). There is possibility that … Continue reading

Brand portfolio and architecture on the case of football
Blogroll / Design strategy

Brand portfolio and architecture on the case of football

In the process of designing the brand architecture sometimes only indentifying the brands and subbrands could be nontrivial task (Aaker and Joachimsthaler, 2000, p. 134). There is a famous picture that presents the brand architecture as a football team, presented in the Figure 1 and 2. The football pitch is supposed to be the market … Continue reading