Book reviews > The Designful Company: How to Build a Culture of Nonstop Innovation
goodreads book reviews

Book reviews > The Designful Company: How to Build a Culture of Nonstop Innovation

The Designful Company: How to Build a Culture of Nonstop Innovation is a book by Marty Neumeier. My rating of the book is 4 out of 5 stars.

Part manifesto, part handbook, it’s a lively overview of a growing trend in management design thinking as a business competence. Continue reading

What is brand architecture?
Blogroll / Design strategy

What is brand architecture?

Brand architecture should have five dimensions: brand portfolio, portfolio roles product-market context roles, the portfolio strukcture, and portfolio graphics. While we know five dimensions there are six objectives to be followed if the designing the brand architecture is to achieve a an effective and powerful brand impact (Aaker and Joachimsthaler, 2000, p. 134-135). And the … Continue reading

The structure of the thesis
Blogroll / Cross-media publishing

The structure of the thesis

the Title: Design and Branding in the Corporations: the role of Design Management the Key Words: Design    Branding    Design Management    Brand Architecture Corporate Identity the Structure: I. Introduction II. Corporate Identity III. Brand Architecture IV. Design and Branding V. Design Management VI. Conclusions Marko Savić I’m exploring & researching the inter-dependence of the business model … Continue reading