(Design) Strategy of a Non-Profit Organization
Blogroll / Design strategy

(Design) Strategy of a Non-Profit Organization

The Project H Design is based on 6 guiding principles, or we could call it also a design strategy. #1 We design through action. #2 We design systems not stuff. #3 We design with, not for. #4 We start locally and scale globally. #5 We document, share, and measure. #6 We build. Such a progressive design strategy makes us believe that design can and will change the world. Continue reading

Literature (updated)
Blogroll / Cross-media publishing / Design management / Design leadership

Literature (updated)

Aaker, D. A. & Joachimsthaler, E. 2000a. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge. California Management Review: 42/4, p. 8-23. Aaker, D. A. & Joachimsthaler, E. 2000b. Brand Leadership. 2000. The Free Press. 350 p. Abdullah, R. 2007. Marken für internationale Märkte. In Hinz, K. et al. (ed.) 2007. Design Management. … Continue reading