How great leaders inspire action?
Blogroll / Design management / Design leadership

How great leaders inspire action?

Golden circle is a pattern discovered by Simon Sinek why some leaders and organizations they lead consistently outperform others. It consists of three circles where the first is, Why you are doing what you are doing; the second is How you do what you do; and the third is What you do. Continue reading

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Workshop (German): Gestalten Sie neue Geschäftsmodelle und ändern Sie Ihre Idee in einen Bestseller
Business models / Events, conferences, workshops

Workshop (German): Gestalten Sie neue Geschäftsmodelle und ändern Sie Ihre Idee in einen Bestseller

I will run a workshop on business models design on Saturday, February 25, 2012 in Berlin, in Nest Café at Görlitzer Str. 52, 10997 Berlin. In German. There are still some tickets available. Continue reading

A Short Introduction to the Steps of the Corporate Identity Audit
Blogroll / Design strategy

A Short Introduction to the Steps of the Corporate Identity Audit

Corporate design is an instrument for transformation and, at the same time, a guarantee of continuing corporate recognition (Van Cauwenberge, 2008). And that could be developed only if the proper corporate identity audit has been made. A corporate identity audit has been developed in 9 steps. These 9 steps are: + step 1: select the … Continue reading

The scope of design management
Blogroll / Design management / Design leadership

The scope of design management

Design management practitioners’ are, among others also: design department managers, brand managers, creative directors, design directors, heads of design, design strategists, and design researchers, as well as managers and executives responsible for making decisions about how design is used in the organization. This rather broad scope of work can be focused if we look at design and management to: + design direction, + design realisation; and not least + design coaching. Continue reading