How to connect design management with your corporate culture?
Design management / Design leadership / Design thinking

How to connect design management with your corporate culture?

Design Ladder is a model where companies are classified into four categories, depending on their use of design. Continue reading

Presentation of this blog’s thesis is competing at the World’s best presentation contest
Cross-media publishing / Events, conferences, workshops

Presentation of this blog’s thesis is competing at the World’s best presentation contest

From the October 07, 2010, 11:59 Pacific Time to the November 08, 2010, 09:59 Pacific time the presentation that was made from this blog’s masters thesis is competing at the World’s best World’s best presentation contest ’10 by SlideShare. Here is the link to the presentation: http://www.slideshare.net/vizuarna/m-savic-mbathesisv2-5417630 I would like to invite you to view … Continue reading

Masters thesis presentation
Blogroll / Cross-media publishing / Design management / Design leadership / Design strategy / Events, conferences, workshops

Masters thesis presentation

The masters thesis of this blog—titled Corporate Design Strategy and Branding: the role of Design Management in developing the Corporate Identity—was presented at the Faculty of Economics on Tuesday, September 14, 2010 at 11:00 CET in the small conference room P-201. Continue reading

Why is design thinking important for every business?
Blogroll / Design thinking

Why is design thinking important for every business?

Design thinking is knowing without reasoning and as such is the most disruptive and unsystematic form of thinking.

By definition, design thinking is the productive combination of analytical thinking and intuitive thinking.

But design thinking will be effective in your company only if strategic planning is successfully connected with execution of products, services, and communications. Continue reading

In House vs. Out of House Design? What to use in Corporate Identity and Branding Development?
Blogroll / Design management / Design leadership

In House vs. Out of House Design? What to use in Corporate Identity and Branding Development?

For design as such we know that there are some advantages of outsourcing design, such as: + breadth of experience, + objective opinion, + bringing challenging perspective for problem solving, and + producing focused solutions. An in-house design team advantages are: + that they are active stakeholders in organization, + focused experience, + shared sense … Continue reading

A Short Introduction to the Steps of the Corporate Identity Audit
Blogroll / Design strategy

A Short Introduction to the Steps of the Corporate Identity Audit

Corporate design is an instrument for transformation and, at the same time, a guarantee of continuing corporate recognition (Van Cauwenberge, 2008). And that could be developed only if the proper corporate identity audit has been made. A corporate identity audit has been developed in 9 steps. These 9 steps are: + step 1: select the … Continue reading

What are the Laws of Corporate Design in developing Corporate Identity? How to approach to Corporate Design?
Blogroll / Design strategy

What are the Laws of Corporate Design in developing Corporate Identity? How to approach to Corporate Design?

There are some proposals from different authors. It seems that the proposals depend from the point of view of the authors. If authors write from the perspective of corporate consultants, then they develop a rough process that uses the business language and it should appeal to the boards of the corporations. Such a business proposal … Continue reading