Playlist about the Design Strategies and Branding
Design Strategies Branding podcast / Design strategy

Playlist about the Design Strategies and Branding

Playlist on the topics of design strategies and branding, including the:

1. “The design management knowledge of is a matter of professional survival” 2. “Short case of design standards in Slovenia and Germany” 3. “Major similarities and differences between a corporate identity, a corporate image, and a corporate reputation” 4. “Brand portfolio and architecture on the case of football”
5. “3 major and 9 substeps in the Corporate identity audit” 6. “Design Strategies vs. Technology Life Cylcle” 7. “Design has to come closer to business, because vice versa is not going to happen” 8. “Climb up the Design Management Ladder to align your company culture” 9. “Do countries have a design strategy?”

It was recorded back in 2010, while I was in Berlin. Enjoy in listening Continue reading

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Masters thesis presentation
Blogroll / Cross-media publishing / Design management / Design leadership / Design strategy / Events, conferences, workshops

Masters thesis presentation

The masters thesis of this blog—titled Corporate Design Strategy and Branding: the role of Design Management in developing the Corporate Identity—was presented at the Faculty of Economics on Tuesday, September 14, 2010 at 11:00 CET in the small conference room P-201. Continue reading

Master’s Thesis in Short
Blogroll / Design management / Design leadership / Design strategy

Master’s Thesis in Short

The thesis The Corporate Design Strategy and Branding: The Role of Design Management in developing the Corporate Identity has: + 76 pages, + 26 figures, and + 6 tables. It was successfully defend in September 2010. It consist of four main chapters on: four chapters on: + corporate identity, + branding and brand architecture, + corporate design strategy, and + design management. Continue reading

Literature (updated)
Blogroll / Cross-media publishing / Design management / Design leadership

Literature (updated)

Aaker, D. A. & Joachimsthaler, E. 2000a. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge. California Management Review: 42/4, p. 8-23. Aaker, D. A. & Joachimsthaler, E. 2000b. Brand Leadership. 2000. The Free Press. 350 p. Abdullah, R. 2007. Marken für internationale Märkte. In Hinz, K. et al. (ed.) 2007. Design Management. … Continue reading

What are our claims in Corporate Identity and Branding development?
Blogroll / Design strategy

What are our claims in Corporate Identity and Branding development?

+ We are able to support the thesis that there is clear connection between the corporate identity and brand architecture. In our opinion the brand architecture is a precondition for a process of the development of the corporate identity to start. + We are able to confirm that design management is not the only discipline … Continue reading