Playlist about the Design Strategies and Branding
Design Strategies Branding podcast / Design strategy

Playlist about the Design Strategies and Branding

Playlist on the topics of design strategies and branding, including the:

1. “The design management knowledge of is a matter of professional survival” 2. “Short case of design standards in Slovenia and Germany” 3. “Major similarities and differences between a corporate identity, a corporate image, and a corporate reputation” 4. “Brand portfolio and architecture on the case of football”
5. “3 major and 9 substeps in the Corporate identity audit” 6. “Design Strategies vs. Technology Life Cylcle” 7. “Design has to come closer to business, because vice versa is not going to happen” 8. “Climb up the Design Management Ladder to align your company culture” 9. “Do countries have a design strategy?”

It was recorded back in 2010, while I was in Berlin. Enjoy in listening Continue reading

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How to solve the transportation problem in the third world?
Blogroll / Design innovations / Design strategy / Design thinking

How to solve the transportation problem in the third world?

What is it that people in the third world really need? How to solve the transportation problem in the third world? Tata has set the right questions and solve the problem of transport with the successful development of the first true low-priced car in the world. Continue reading

Why is design thinking important for every business?
Blogroll / Design thinking

Why is design thinking important for every business?

Design thinking is knowing without reasoning and as such is the most disruptive and unsystematic form of thinking.

By definition, design thinking is the productive combination of analytical thinking and intuitive thinking.

But design thinking will be effective in your company only if strategic planning is successfully connected with execution of products, services, and communications. Continue reading

A Short Introduction to the Steps of the Corporate Identity Audit
Blogroll / Design strategy

A Short Introduction to the Steps of the Corporate Identity Audit

Corporate design is an instrument for transformation and, at the same time, a guarantee of continuing corporate recognition (Van Cauwenberge, 2008). And that could be developed only if the proper corporate identity audit has been made. A corporate identity audit has been developed in 9 steps. These 9 steps are: + step 1: select the … Continue reading