Playlist on the topics of design strategies and branding, including the:
1. “The design management knowledge of is a matter of professional survival” 2. “Short case of design standards in Slovenia and Germany” 3. “Major similarities and differences between a corporate identity, a corporate image, and a corporate reputation” 4. “Brand portfolio and architecture on the case of football”
5. “3 major and 9 substeps in the Corporate identity audit” 6. “Design Strategies vs. Technology Life Cylcle” 7. “Design has to come closer to business, because vice versa is not going to happen” 8. “Climb up the Design Management Ladder to align your company culture” 9. “Do countries have a design strategy?”
It was recorded back in 2010, while I was in Berlin. Enjoy in listening Continue reading
What is it that people in the third world really need? How to solve the transportation problem in the third world? Tata has set the right questions and solve the problem of transport with the successful development of the first true low-priced car in the world. Continue reading
The Business model generation book is based on the Business model canvas. It’s a method easy to use and available for free. Continue reading
Denmark is probably the first country that established a design strategy for the whole country. They even realized what went wrong with their first try-out. So, does it make any sense to have a design strategy for the whole country? Continue reading
Design Ladder is a model where companies are classified into four categories, depending on their use of design. Continue reading
A design strategy follows a little different path than the technology adoption curve that follows a normal distribution. We differentiate between six different design strategies: : + Endorse; + Curate; + Integrate; + Economize; + Play; and + Refresh. Following these design strategies organisations build a sustainable competitive advantage by design. Continue reading
This post was part of my presentation competing at the WBPC10. If you are a listener rather than a reader here is the audio post: Corporate Design Strategies and Branding presentation at the WBPC10: Post series 5 (.mp3; 2,2 MB) What is the corporate identity audit? Why is it important? Corporate design is the most … Continue reading
Design thinking is knowing without reasoning and as such is the most disruptive and unsystematic form of thinking.
By definition, design thinking is the productive combination of analytical thinking and intuitive thinking.
But design thinking will be effective in your company only if strategic planning is successfully connected with execution of products, services, and communications. Continue reading
Corporate design is an instrument for transformation and, at the same time, a guarantee of continuing corporate recognition (Van Cauwenberge, 2008). And that could be developed only if the proper corporate identity audit has been made. A corporate identity audit has been developed in 9 steps. These 9 steps are: + step 1: select the … Continue reading