What are the Laws of Corporate Design in developing Corporate Identity? How to approach to Corporate Design?
Blogroll / Design strategy

What are the Laws of Corporate Design in developing Corporate Identity? How to approach to Corporate Design?

There are some proposals from different authors. It seems that the proposals depend from the point of view of the authors. If authors write from the perspective of corporate consultants, then they develop a rough process that uses the business language and it should appeal to the boards of the corporations. Such a business proposal … Continue reading

How will Design become a Way of Life in your Organization?
Blogroll / Design strategy / Design thinking

How will Design become a Way of Life in your Organization?

“Champions may push from above, policies may sit off to one side, programs tend to be temporary and functions isolated, whether leading or lagging. In contrast, design as infusion works alongside, and especially within other functions. Managers whose responsibilities touch design do not merely accept it, but become part of it. Design thus becomes a … Continue reading

Historical development of design management in short
Blogroll / Design management / Design leadership / Design thinking

Historical development of design management in short

In short, historically we could summarize design management development in five phases. From design as a function from 1940s till 1950s, design as style from 1960s till 1970s, design as a process  from 1980s till 1990s, design as a leadership from 1990s till 2000s, and as design thinking from 2000s up front (Borja de Mozota … Continue reading