Your organisation has three possibilities to focus on in creating value for the business and for the society. First are processes. Second are new products and services’. And the third option, where you have the opportunity to create the most value are business models.
The good news is, all three options are not linearly connected but are rather independent from each other. Without any doubt, though: business model innovation brings the strongest value not only to business but also to the society. Continue reading
About the author
Business designer Marko Savić with an MA in media studies and an MBA is the author of the book Business Model Design (in Slovene: Oblikovanje poslovnih modelov).
The mission of the book is to raise awareness of the connection of the business model innovation with the design thinking. […] Continue reading
What is the difference between being a designer and thinking like a designer?? Is every designer already a design thinker? And how come that everybody could be a design thinker? Where is therefore the role of design as such? Continue reading
“Studies have shown that design oriented firms in all kinds of industries have outperformed their more-traditional peers—that design and innovation go hand-in-hand with financial success.” —Design Council At highly driven design companies they have a differentiation strategy where design is at their core. Those kinds of companies are market leaders’ trough design innovation. This is … Continue reading
Design Ladder is a model where companies are classified into four categories, depending on their use of design. Continue reading
Design itself will has to become a strategic partner of business because vice versa is not going to happen. Continue reading
A design strategy follows a little different path than the technology adoption curve that follows a normal distribution. We differentiate between six different design strategies: : + Endorse; + Curate; + Integrate; + Economize; + Play; and + Refresh. Following these design strategies organisations build a sustainable competitive advantage by design. Continue reading
This post was part of my presentation competing at the WBPC10. If you are a listener rather than a reader here is the audio post: Corporate Design Strategies and Branding presentation at the WBPC10: Post series 5 (.mp3; 2,2 MB) What is the corporate identity audit? Why is it important? Corporate design is the most … Continue reading
The knowledge on design management is a matter of professional survival for everybody in design industry. Be that your are a designer, creative or art director, a design consultancy or brand/marketing manager at the corporation. Continue reading