The mission of this book, for which it is really hard to say that it is only a business book, is to: “make a difference in shaping organizations and leaders who consider broader responsibilities than the balance sheet.”
According to authors, to achieve a funky organization we must have the gifts and guts to imagine and work wonders. All this implies risk – total risk – and, at the end of the day, our personal risk. Yes, personal risk.
When we wake up next day, we should remind ourselfs that business is not a rocket science. It basically still boils down to making money. Also in Funky Inc..